11. May 2021


Härkingen, Switzerland, 2021/05/11 – Unusual times call for unusual measures: After a majority of trade fairs were unable to take place last year due to the current situation, the RONAL GROUP has found another way to stay in touch with its customers and partners and present its new products and features. From May 18-21, 2021, the company will open its virtual doors, granting access to the RONAL VIRTUAL DAYS.

The digital RONAL world has some interactive surprises and highlights on hand for guests. The virtual campus is modeled on the actual headquarters in Switzerland. Visitors can navigate the vast event rooms online, where innovative new products and renowned classics await them.

Thanks to augmented reality (AR) and 3D views, they can check out the showcased wheels almost as if they were real. This means that users are not only able to rotate the products in all directions, but can also render and experience them in their own environment on all types of end devices, such as desktop computers, smartphones, and tablets.

Visitors can see and discover lots from the range, including the RONAL R70-blue, the first carbon-neutral wheel in the world, as well as the company sustainability platform PLANBLUE. The RONAL GROUP will also present three new products: the RONAL R67, RONAL R68, and RONAL R69 wheels.

The R67 is an application wheel whose spokes can be bonded with red or anthracite grey design elements. Customers can also select the direction of rotation of the aero elements, resulting in a customized wheel. The new RONAL R67 is available from 18 to 20 inches in select mounting holes with 5-hole attachment in Jetblack and Jetblack diamond cut finishes. It taps into the successful “application concept” of the RONAL R62.

The sophisticated multi-spoke design RONAL R68 in Jetblack as well as the innovative Hyper grey is characterized by its unique interplay with the offset spoke levels and is available from May in an 18” version.

Featuring an innovative, yet very classic design, the purist R69 is the ultimate hybrid of simple elegance and precision. The 5-spoke wheel in 17 and 18 inches in the surface finishes Jetblack matt, Magnetic grey, Platinum silver, and as the MCR version Jetblack red rim is the perfect match for any vehicle with a 5-hole connection.

“Despite the difficult situation at the moment, we are eager to present our new products to the public, to remain in contact with our customers and business partners, and to offer them our usual service,” states Philip Müller, Head of Group Aftermarket, explaining the reasons behind the virtual trade fair. “With the RONAL VIRTUAL DAYS, we are entering new territory, taking a major step towards a new digital world going beyond just presenting products virtually.”

Open to all B2B customers from May 18 to May 21, 2021, this virtual event can be accessed online and free of charge worldwide. The new digital RONAL VIRTUAL DAYS experience is available in French, Spanish, Polish, and Czech and can be visited on a computer or smartphone.

The RONAL sales team is available via live chat from 10 a.m. to 4 p.m. on weekdays. All rooms are open 24/7 online.

For more information and to register free-of-charge: